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Blog
"It's a Healthusiasm World" is a blog and newsletter that is published almost every week, covering topics on health, business, and technology. It inspires more than 5.000 subscribers from the healthcare, consumer, and technology industries to learn about the latest innovations and trends in the Transformation Economy. This economy focuses on providing customers with transformational experiences centred around their most profound needs: health, well-being, and happiness.
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Enjoy the inspiration!
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-Christophe-
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Caring for
Caring for We all do it. It is an integral part of our lives: We take care of family and friends, the house we live in or the things we...
Mar 22, 20212 min read
Netflix became a health business
How Netflix became a health business. Netflix is mentioned no less than 14 times in my book Healthusiasm ! This may sound weird for a...
Feb 10, 20213 min read
The Transformational twenties
As we enter the twenties, I believe transformation to be the most important word of this next decade. Companies and brands will be...
Feb 2, 20213 min read
We manage our car better than our health
(this article was written on March 2017) Imagine you own a simple car. Not the car we are driving today. A car only with 4 wheels, a...
Jan 29, 20213 min read
Pharma's Healthcare Innovation Hub
Pfizer works on digital patient solutions from (1) pharmaceutical manufacturing to (2) meaningful therapy additions. The two Healthcare...
Nov 10, 20203 min read
Don't play the Wellness Bingo game.
At some point in our lives, we all have experienced the sensation of crossing out 4 numbers in a row and yelling BINGO across the room....
Oct 1, 20203 min read
What healthcare professionals can learn from the Covid-19 measures
The measures against the spread of the coronavirus have been around for about six months now. They have become part of our so-called ‘new...
Sep 24, 20204 min read
Who owns the patient?
Some of you may already know that, over these past six months, I have been taking calls from anybody who wants to talk about...
Sep 24, 20203 min read
Consumerism 3.0
How to speak to Your Customers’Today In 2015, consumer trend firm TrendWatching, which happens to be one of my all-time favourite...
Jul 11, 20204 min read
Safeness. Togetherness. Wellness
What the eighties can learn us about this health scare. It is all over the news. Everyone is talking about it: we find ourselves in the...
May 14, 20207 min read
The Healthusiasm Trend
How to become a Healthusiasm company? Via my youtube channel you can find a 25-minute monologue in which I delve deeper into why people...
May 7, 20205 min read
Habits and skills we've learned - or urgently need to learn.
I’ve stopped counting a while ago. The days spent in quarantine keep passing by. It must be something around 40 days now, right? Which,...
May 4, 20205 min read
It's the future present, today.
. Nobody saw this coming, and yet we were stepping forward with our eyes open. Nobody saw this coming, yet we knew it could happen....
Apr 24, 20202 min read
What cartoons teach us
Cartoons teach our kids a lot. Pinocchio teaches us that lying is wrong. Dumbo learns that it is ok to be different. Cars explains it...
Apr 22, 20203 min read
When things get tough...
When things are tough. We change. Our needs change. When a crisis hits us, our dreams and aspiration are no longer the same. In past...
Apr 14, 20203 min read
Zero Hero
When thinking of social events, a beer with friends might come to mind; maybe a diner with wine; or - why not - a cocktail party. These...
Feb 1, 20204 min read
Nike shoes for every day heroes
Early December 2019, Nike announced the launch of a new pair of sneakers. This is of course not the first this happens. Unless you are a...
Jan 16, 20203 min read
Trapped into buying, or aren't we?
About why Black Friday & Cyber Monday are over their peaks Black Friday and Cyber Monday nearly seem to have reached the peak of their...
Jan 16, 20204 min read
It starts with the patient
It starts with the patient, who is actually no longer "patient". About 20 years ago, I’ve started my career as a medical representative...
Mar 15, 20194 min read
Healthcare as Grocery Shopping
Article as originally published in Nov 2018 What if healthcare would be as accessible & convenient as grocery shopping? People are very...
Sep 13, 20189 min read
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