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"It's a Healthusiasm World" is a blog and newsletter that is published almost every week, covering topics on health, business, and technology. It inspires more than 5.000 subscribers from the healthcare, consumer, and technology industries to learn about the latest innovations and trends in the Transformation Economy. This economy focuses on providing customers with transformational experiences centred around their most profound needs: health, well-being, and happiness.
Enjoy the inspiration!
-Christophe-
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The Diabetes Monster tamed, a bit more
Living well with diabetes is possible if you learn from your body. Therefore, the very basis of living well with diabetes is data. Because therapy can be optimised with data. Diabetes data, however, can be inconvenient to collect, hard to analyse, and often downright overwhelming. Think of the diabetes notebooks that patients use to track their food and sugar levels. That's not the most convenient experience. It is not easy to collect data nor to extract insights from it. But
May 12, 20216 min read
Dying well
There is something scary about dying. We'd rather not talk about it. Our focus is on living, not? Health trends flourish by wanting to...
May 10, 20213 min read
Caring for
Caring for
Mar 22, 20212 min read
Netflix became a health business
How Netflix became a health business.
Feb 10, 20213 min read
The Transformational twenties
As we enter the twenties, I believe transformation to be the most important word of this next decade. Companies and brands will be expected to transform the world and the customers in it. This, in turn, will be a matter of honestly helping people with their life aspirations. And while there are many different aspirations, I believe togetherness will be one of the top one in 2021.
Feb 2, 20213 min read
We manage our car better than our health
(this article was written on March 2017)
Jan 29, 20213 min read
Pharma's Healthcare Innovation Hub
Pfizer works on digital patient solutions from (1) pharmaceutical manufacturing to (2) meaningful therapy additions. The two Healthcare Hubs in Berlin and Freiburg offer customized and flexible collaborations to jointly realize start-up ideas.
Nov 10, 20203 min read
Don't play the Wellness Bingo game.
At some point in our lives, we all have experienced the sensation of crossing out 4 numbers in a row and yelling BINGO across the room. It’s the rush of having done something right,... while in fact it is just about being lucky. And it is only when you head to the price table, that you realize this was not exactly the game you need to be excited about.
Oct 1, 20203 min read
What healthcare professionals can learn from the Covid-19 measures
The measures against the spread of the coronavirus have been around for about six months now. They have become part of our so-called ‘new...
Sep 24, 20204 min read
Who owns the patient?
Some of you may already know that, over these past six months, I have been taking calls from anybody who wants to talk about Healthusiasm. I found these chats to be incredibly interesting. In the weeks gone by, I got to exchange ideas with yoga teachers from the south of Italy, dentists from Germany, personal trainers from California, marketeers from coffee or luxury brands and even people from the Swiss pharmaceutical industry called in!
Sep 24, 20203 min read
Consumerism 3.0
How to speak to Your Customers’Today In 2015, consumer trend firm TrendWatching, which happens to be one of my all-time favourite...
Jul 11, 20204 min read
Safeness. Togetherness. Wellness
What the eighties can learn us about this health scare.
May 14, 20207 min read
The Healthusiasm Trend
How to become a Healthusiasm company?
May 7, 20205 min read
Habits and skills we've learned - or urgently need to learn.
I’ve stopped counting a while ago. The days spent in quarantine keep passing by. It must be something around 40 days now, right? Which, so I’ve heard, is where the word ‘quarantine’ comes from: 40 days or “quarantena” in the 14th century Venetian language. It refers to the duration that all ships were required to be isolated, before passengers and crew could go ashore, to prevent diseases from spreading.
May 4, 20205 min read
Apr 24, 20202 min read
What cartoons teach us
Cartoons teach our kids a lot.
Apr 22, 20203 min read
When things get tough...
When things are tough. We change. Our needs change. When a crisis hits us, our dreams and aspiration are no longer the same. In past...
Apr 14, 20203 min read
Zero Hero
When thinking of social events, a beer with friends might come to mind; maybe a diner with wine; or - why not - a cocktail party. These are the happy moments in which we - so called - enjoy life. In the next month, this picture is about to change somewhat in Belgium as about 150.000 people are expected to participate in #tourneéminérale, an initiative that challenges people to go without alcohol for one entire month. It is similar to international campaigns such as Sober Octo
Feb 1, 20204 min read
Nike shoes for every day heroes
Early December 2019, Nike announced the launch of a new pair of sneakers. This is of course not the first this happens. Unless you are a...
Jan 16, 20203 min read
Trapped into buying, or aren't we?
About why Black Friday & Cyber Monday are over their peaks
Jan 16, 20204 min read
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