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Book: Trends in the Transformation Economy by Christophe Jauquet

Trends in the Transformation Economy showcases various industry trends, shaping a world that’s not just better but also healthier and happier.


In this enlightening book, Christophe expands upon his visionary Healthusiasm principles to unveil a groundbreaking frontier in value creation: Customer Transformations. Prepare to embark on a journey that champions a profound shift towards experiences that genuinely uplift well-being, happiness, and health, aligning with your customers’ deepest needs, their Life Aspirations. Innovations rooted in these core human desires and values promise to transform our planet, society, and every individual it reaches.


Get ready to steer your business towards a brighter, healthier future for all.

Virtual book launch

Kris Michiels,

President of Belgian 

Association of Marketing

" Only one human truth truly matters: people want to live a healthy and happy life. This book contains refreshing models and inspiring examples demonstrating how marketers can respond to these deeper needs. "

Jane Sarasohn-Kahn,

Health Economist,

Advisor, Trend Weaver

" This book compellingly advocates for a future where personal aspirations transform the health/care ecosystem and people’s everyday lives, from their kitchens to their cars, mindsets and bank accounts. "

Nathalie Bloom,

Global Patient Engagement and Innovation, Amgen, Reckitt, Unilever

" Trends in the Transformation Economy brings together the intersection of consumer empower-ment, technology, health-care and wellness in a stimulating and practical way. Thoroughly thought-provoking and a must-read! "

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