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" Healthusiasm is a cultural, societal and economic trend in which everyone - helped by companies and brands - aspires to be(come) as healthy & happy as possible. "
Christophe Jauquet has written a marketing book called Healthusiasm - making customers healthy & happy. The book explains why people are actively involved in their health & happiness; what this means for companies and brands; and how they could win their customers' hearts by taking into account this health trend.
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Everyone aspires to be healthy & happy.
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Healthusiasm is a movement of people, more conscious than ever about physical and mental health, who are equally healthusiastic to affect their health and happiness.
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Every business is a health business.
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Healthusiasm is about making customers healthy & happy. It creates value and competitive differentiation by focusing on the needs and expectations of customers as well as their life aspirations.
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This marketing book explains how companies and brands can make their customers healthy & happy by designing better products, services and experiences. Discover it here.