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"It's a Healthusiasm World" is a blog and newsletter that is published almost every week, covering topics on health, business, and technology. It inspires more than 5.000 subscribers from the healthcare, consumer, and technology industries to learn about the latest innovations and trends in the Transformation Economy. This economy focuses on providing customers with transformational experiences centred around their most profound needs: health, well-being, and happiness.
Enjoy the inspiration!
-Christophe-
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It's a Healthusiasm World
This is the introduction to "It's a Healthusiasm World". This post explains the purpose and core idea behind this blog. A Healthusiasm world. Welcome to “A Healthusiasm World”, a newsletter by Christophe Jauquet on how the healthcare and wellness industry boundaries are blurring. 1. Discover how healthcare and consumer companies respond to an essential worldwide aspiration: to be(come) healthy and happy. 2. Learn what's next for customer experience, health marketing and digi
May 5, 20215 min read


AI Health Chatbots Are Now the Front Door of Healthcare
A KFF study from March 2026 found that one in three US adults has used an AI chatbot for healthcare advice — not a health app, but a general-purpose AI tool. Christophe Jauquet, author of Healthusiasm, examines what this mainstream behavioural shift means for health organisations, pharmaceutical companies, insurers, and any brand that touches consumer well-being. Drawing on the Copernican Health Revolution framework, this piece maps the move from Dr Google to co-navigated hea
Mar 307 min read


The Algorithm That Quietly Takes Over Your Health
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AI is quietly shifting from answering questions to making decisions. It starts small — bread, groceries, a flight booking — building a detailed portrait of you with every exchange. Then it moves into health: managing your data, selecting your doctors, personalising your treatment, even navigating end-of-life care. The question isn't whether AI will manage your health. It already is. The question is how far you'll let it go.
Mar 246 min read


Customer Transformations in Pharma
Your Strategic Plan Is Missing What Matters Most... Welcome to " It's a Healthusiasm World ". Every now and then, this newsletter explores and explains business strategies that shape the future of health. More than 5.500 people subscribed to Healthusiasm already. You can also join for free: www.christophejauquet.com/blog There’s a ritual in pharma that repeats itself every spring. Between April and June, commercial teams across the globe retreat into strategic planning seaso
Mar 96 min read


The Human Economy
We've spent three years arguing about what artificial intelligence will replace. Jobs. Creativity. Expertise. The conversation has been almost entirely about subtraction — what gets taken away, who loses, what disappears. But while that argument dominates the room, something else is happening in the market. A second economy is forming. Not in opposition to automation. Almost because of it. That is the Human Economy
Mar 25 min read


Health Consumers rewrite every market
Health consumers are the largest, most powerful - yet least understood - group of people. Discover how health, well-being and longevity are growth engines for your business: Take part in the Healthusiasm LAB - Experience Days on the 4-5th of February to gain insights, experiences and co-created ideas. Check it out >> https://events.healthusiasmlab.com/ The largest, least-understood consumer group Health-conscious behaviour already drives a big slice of your revenue Healthy b
Nov 27, 20256 min read


The Future of Hospital Workforce
What will work in future hospitals look like? And what does it mean for the hospital workforce?
Oct 30, 20255 min read


CEO of your health
AI makes you the CEO of your health, as you will be managing a swarm of AI health Agents.
Oct 10, 20254 min read


How AI transforms healthcare
Two emerging forces—powered by Artificial Intelligence—are transforming the age-old dynamics of healthcare. This is a fundamental change you want to know about.
May 17, 20255 min read


Millennials shape healthcare
A generational shift is reshaping healthcare systems across Europe and the UK as a new generation is entering the system more frequently: Millennials. Today, this generation is engaging with health services not just out of necessity, but with growing enthusiasm and intention. This article first explores the differences between three primary generational cohorts—Baby Boomers, Generation X, and Millennials— and then explains how the youngest generation of those three is reshapi
May 13, 202510 min read


Virtual AI Doctors
This article explores the types of Virtual AI Doctors and Virtual Health Coaches today.
Apr 5, 20259 min read


Health as growth engine
Mintel's 2025 Global Consumer Trend Report shows why every industry needs to care about health & well-being.
Mar 31, 20253 min read


The quiet AI revolution
Ten future scenarios of how AI will subtly impact how we go about our health & well-being.
Mar 24, 20255 min read


The Dead Internet Theory
A story about the Dead Internet Theory and why it might also be coming for your health.
Mar 17, 20256 min read


Medical Gyms (Exercise as Medicine)
The rise of medical gyms is accelerating as fitness and healthcare converge towards exercise as medicine.
Mar 10, 202512 min read
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