Here are 10 dominant health & self-care trends for 2025. Discover what innovations and changes are driving new health-related, behavioural trends.
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Welcome to this year's edition of the ten health and self-care trends for 2025. This article helps you identify trends that might impact your business and customer innovation strategies. It is shared to help you prepare and plan, making it valuable and easy to understand. These trends may not apply to everyone similarly, but they provide valuable insights for anyone interested in health, well-being, and happiness. If you're curious about the future of health, I believe you'll find these topics both exciting and inspiring.
As per usual, this list comes with three disclaimers:
A "trend," in this context, is not a short-lived hype or a marketing tactic. Instead, it represents longer-term shifts, influenced by cultural, societal, or technological changes, that might shape our health, happiness, and the future of society. Consider them probable scenarios that should encourage you to think critically about the future (2 to 5 years).
While titled "2025 Health & Self-care Trends," these trends aren't limited to 2025. Many of the trends in previous years are still important today. Feel free to revisit them, as the journey of Healthusiasm is constantly developing.
This list is not exhaustive. I chose these trends from a more extensive list of more than 50 emerging shifts in health & self-care because they are sizable, fresh, and gaining more traction rapidly. Feel free to reach out for industry-specific trends related to your market or domain.
A final word before diving in: these are short descriptions of the trend. Keep an eye on the newsletter for a more solid argumentation for these evolutions.
Here are the 10 Health & Self-care trends for 2025.
For the trends from previous years, go all the way down to the end this article.
HUMAN ENHANCEMENT
Technology will enable us to enhance human capabilities in unprecedented ways, and this shift is already visible in how people today seek minor but meaningful enhancements to their health and well-being. Over the next 2–5 years, human enhancement will evolve into a defining trend in health and self-care, powered by advances at the intersection of biology and technology. This trend is about enhancing our cognitive, physical, and emotional performance like never before. Cognitive enhancement is gaining popularity with the advent of emerging neurotechnologies, such as brain-computer interfaces (BCIs), which promise to transform how we optimise mental performance and interact with the digital world. Advanced biometric wearables promise to offer real-time, advanced insights into optimising our physical capabilities. Life extension technologies are reshaping expectations and aspirations towards ageing, building on innovations like, for example, senolytic therapies that target and remove ageing cells to slow age-related decline. AI-driven predictive healthcare empowers individuals to take proactive steps toward health optimisation and longevity by identifying health risks before they arise. CRISPR technology lets scientists change or fix genes, which could help prevent diseases or improve health in babies before they are born. These advancements build upon previous trends and turn them up a notch from vague promises into actual processes to delay, optimise, and improve, fostering longer, healthier lives.
While these groundbreaking technologies drive the Human Enhancement trend, their impact is already sneaking into our everyday habits. It's no longer about quantifying but about enhancing yourself. This trend may sound familiar, but what you think you may know is now accelerated by dramatic advancements in technology and biology. As these habits grow and technologies advance, the distinction between routine health management and cutting-edge human enhancement will continue to fade, redefining how we pursue health and performance in the modern era.
RELATIONAL WELLNESS
The "Relationship Wellness" trend is becoming popular as people focus more on having healthy and meaningful relationships. This is in response to problems like loneliness, rising divorce rates, and changing relationship styles. The trend concerns emotional intelligence, good communication, respect, and caring for yourself and others in relationships.
Since the rise of social media, which provided minorities with a voice, society learned to respect and connect with different groups. Now, we realise we also need to bring that care and respect to our partners, family, and friends. This trend quickly grew in popularity for Millennials and late Gen Xers, the children of the first generation who experienced high divorce rates in the 1970s and 1980s. Growing up in an era of family instability, many have developed a cautious or sceptical view of marriage and desired to prioritise emotional security and stability. They value open communication and conflict resolution, striving to avoid repeating their parents' mistakes. This generation has also embraced diverse family structures and relationships as long as they are based on respect, equality, and emotional growth.
Social media influencers and public figures are sparking this trend in other generations by talking openly about emotional vulnerability, sexual well-being, and relationship health. They encourage open conversations about intimacy, mental health, and therapy. Celebrities like Barack and Michelle Obama, Jada and Will Smith share their experiences of maintaining long-term relationships. They show the importance of personal growth, open communication, and resilience. As society changes, the focus on relationship wellness shows that people want deeper, healthier connections in a world where isolation and social norms are shifting.
BACK TO HUMAN
Humanity is entering an era in which Artificial Intelligence (AI) is forcing us to reshape our role in the world. After centuries of assuming to be the smartest being on the planet, humans are being humbled Again. Copernicus, Darwin, and Freud have already rejected the idea that humans are at the centre of the universe, better than animals, and even rational beings. Today, AI again humbles humans with information and knowledge. In this new reality, human values and rewilding will have to counterbalance the massive focus on intelligence and everything artificial.
Humans will take up a new role in this hyper-intelligent world. The exponential growth in intelligence profoundly impacts society and work, which has always been structured based on the exclusive availability of information and knowledge. When humans are no longer the most intelligent, their role will partially move away from execution and shift toward adding human value to automated services —empathy, creativity, and meaningful connection. Another role humans will take up more is safeguarding human values - empathy and ethical decision-making- within the AI-driven solutions. Preserving our human values will have to ensure our health & happiness.
Humans will also seek a life that is the opposite of artificial. Authenticity is a word often referred to in this case (it was Merriam-Webster's word of the year in 2023). However, this trend goes even further and highlights how humans will seek more than just authenticity. There is a growing craving for more human rewilding that suggests a return to more natural, wild ways of being. We could coin this as Natural Intelligence. This serendipity emphasises a detachment from artificial, structured systems and reconnects with the raw, messy, and intrinsic aspects of humanity. It embraces the raw, unpredictable aspects of human experience, which is intrinsically linked to being a healthy & happy human.
SKINTEGRATED HEALTH
The skin is crucial in maintaining overall health, acting as a critical interface between the body and the environment. It helps with detoxification by removing toxins from the body, supporting internal health from the inside out. At the same time, the skin serves as a primary barrier that protects the body from external threats, including pathogens and infections. Skincare products now go beyond cosmetic benefits and help preserve that barrier. These products balance the skin microbiome to enhance further this protective function against, for example, oxidative stress, UV damage, and pollution. Meanwhile, cellular regeneration by anti-ageing skincare contributes to the skin's protective capabilities as we age. Together, these functions illustrate how the skin is vital for immediate protection and long-term health maintenance.
But our skin, the body's largest organ, plays an even more increasing role in managing our health. More and more, it is considered to be the first place to show signs of underlying health issues, such as nutritional deficiencies, autoimmune diseases, or inflammation. As people become more health-conscious, monitoring and caring for their skin is increasingly seen as a way to detect and address systemic health problems early. This shift reflects a broader focus on preventive healthcare, where skincare becomes a way to maintain and improve overall health.
EQUITY ECOSYSTEM
Health equity ensures everyone has what they need to live a healthy life, recognising that not everyone starts from the same place. Unlike equality, which provides the same resources to everyone, equity adjusts resources and opportunities based on individual needs. Addressing these differences means removing barriers that prevent people from reaching their potential, whether those barriers are due to race, gender, disability, or other factors.
Health equity will become a critical global health trend over the next 2 to 5 years, driven by an increased awareness that health disparities are not just a matter of individual responsibility but are deeply tied to systemic issues that require targeted intervention. Governments, organisations, and communities increasingly focus on policies and initiatives addressing these inequalities, aiming to create a fairer and healthier society for all. Also, businesses are increasingly considering health equity a priority, with more than 80% of C-suite executives identifying it as a top goal for their company. As more life science, consumer, and tech companies bring advanced health innovations to the market, they realise they might not always meet everyone's specific needs. Hence, they are incorporating health equity into their corporate social responsibility (CSR) and ESG strategies to address social, medical, physical and commercial determinants of health. This trend signals a broader movement where the private sector is increasingly aligned with social causes, complementing governmental efforts to create healthier, more inclusive societies. It will drive more collaborative efforts across sectors, focused on tackling the disparities in ageing, nutrition, digital health solutions, health literacy, etc. Responsible Artificial Intelligence, enhanced research, and community engagement are, then again, the ways expected to impact the future of health equity.
MAN-TALITY
Mantality looks at the challenges of being a man today, focusing on the struggles men face inside themselves and the pressures from society. Many men feel torn between two ideas of male mentality: one that values emotional intelligence, empathy, and vulnerability, and another that focuses on dominance, strength, and control. This raises a big question: What man to be in these competing societal expectations? People who identify as males remain confused by what it means to be a man as they try to understand the tension between an inner self that seeks genuine connection and an outer self that tries to meet traditional societal standards.
This dual nature of masculinity reflects the push and pull between modern ideas of equality and emotional openness and older ideas of toughness and competition. Men often wonder if it’s possible to balance these opposing forces, combining success and strength with the need for connection and emotional well-being. Mantality captures this cultural and personal struggle, encouraging men to find a middle ground by mixing determination and responsibility with empathy and self-reflection, creating a more authentic and balanced identity in a changing world.
BRAIN REIGN
The brain is becoming the next big focus in health and self-care, driven by an ageing population, new technology, and a greater interest in brain health and wellness. The global neuroscience market is expected to grow to $721 billion by 2026, as more people need solutions for brain disorders like Alzheimer's and depression. These conditions cost the world $3 trillion in lost productivity every year. New technologies are being developed to address these challenges, such as Neuralink's brain-computer interfaces and the Brain Bio-Digital Twin, which create digital models of the brain to understand it better. Some companies are even exploring extreme ideas, like a human head transplant. Wearable devices like Neurable's headphones and Kernel's helmet allow people to improve their brain function from home.
In addition to technology, people are becoming more interested in how lifestyle choices can improve brain health. Studies show that what we eat affects our brain, and diets like the MIND diet can help reduce the risk of diseases like dementia. Because of this, there are more brain-boosting products, such as MOSH nutritional bars, nootropic drinks that improve focus, and supplements like Alpha BRAIN. The market for preventing brain issues is already worth $9 billion as people look for ways to take care of their mental health before problems arise. Experts also remind us that some of the best ways to care for the brain are simple habits like eating well, exercising, and staying active, which are suitable for both the brain and the body—yet another reason for our Healthusiasm to grow even more.
INFLUSCIENCE & FACTFLUENCE
Social influence and scientific facts are being mixed up. This growing trend in health and self-care reflects a tension between the power of social proof and - opposingly - the increasing demand for science-based claims. Social proof, fueled by social media, influencers, and online communities, significantly shapes consumer decisions. People are drawn to relatable testimonials, success stories, and shared experiences, often preferring the emotional connection and immediacy of results from peers over complex scientific data. This word-of-mouth validation is especially appealing in wellness practices like supplements, alternative therapies, and fitness trends, where personal endorsements can rapidly build trust. But even 40% of chronic patients adapt their health behaviours based on what they've heard from health- or medfluencers on TikTok. However, relying on anecdotal evidence sometimes leads to promoting practices that lack robust scientific support, creating a gap between what is popular and what is proven.
At the same time, there is a growing demand for health solutions backed by rigorous scientific evidence. As misinformation and unverified health claims increase, consumers are becoming more cautious and seeking products with the assurance of clinical testing and empirical validation. This reality creates a natural tension as many famous health trends gain traction before the science behind them is fully understood or verified. The rise of personalised wellness, biohacking, and natural supplements highlights this divide, where people want both the validation of peer experiences and the credibility of scientific backing. In the future, this trend will evolve toward a hybrid model, where health and self-care solutions are expected to be transparent, blending the emotional resonance of social proof with the reliability of scientific research. Until then, this tension between Influscience & Factfluence will often remain a daily struggle in many domains.
HOLISTIQUE CLINICS
A notable trend in healthcare is the move from reactive treatment to proactive, preventive health management. This holistic approach focuses on early detection and ongoing wellness, allowing individuals to take charge of their health before issues become critical. Now, Boutique Clinics indicate a new wave in this trend. These newly designed clinics aim to distance preventive health from the often horrendous healthcare experience and thus operate mainly outside the traditional healthcare system while still ensuring a profound scientific base.
This shift is exemplified by several initiatives: Neko Health, co-founded by Spotify CEO Daniel Ek, offers health assessments through advanced body scanning technology to democratise preventive care in a retail setting. Prenuvo offers whole-body MRI scans to detect over 500 conditions before symptoms appear, making comprehensive scans accessible as part of a proactive lifestyle. Lead Life and Sandclinic provide preventive health assessments and wellness programs, using technology to fit seamlessly into people's lifestyles. Fountain Life, co-founded by Tony Robbins, provides diagnostics and personalised programs using AI, genetic testing, and imaging to detect conditions early and enhance longevity. HUM2N is a European initiative with similar longevity ambitions.
While still rather exclusive, this Holistique Clinic approach will eventually be brought closer to everyday locations where people spend their time. The future of this trend lies in scaling these proactive health services beyond these exclusive, high-end clinics. Imagine having access to full-body scans, genetic testing, and personalised health programs at your local gym, co-working space, or shopping mall. Holistique Clinics are another valuable wave that will make preventive health holistic, convenient, mainstream, and accessible, transforming how we manage our well-being.
CLEAN CARE
We talked about the Planet Health Trend back in 2023. It recognised that there are no healthy people on a sick planet. This belief continues to grow as people realise the symbiotic link between climate change and our health, and we notice increasing illnesses caused by climate change.
Today, Clean Care urges the same care for the environment in healthcare, wellness, and caregiving. More people are starting to expect healthcare providers to act in ways that also help the environment. Hospitals and clinics must apply more eco-friendly practices, like saving energy, reducing waste, and using reusable medical tools. Healthcare also adapts to climate challenges, such as treating illnesses caused by extreme weather conditions like heat waves or floods.
For their own health management, people are more conscious of buying natural, sustainable health products and spending time in nature to improve their well-being. This ecoconsciousness aligns with consumer expectations for eco-conscious practices. Future steps include using technology to save resources, creating greener cities with health-focused spaces, and ensuring all communities benefit from these changes. By combining care for people and the planet, this trend shows how we can live healthier and more sustainable lives. Finally, education and policies, like the United Nations’ Sustainable Development Goals (SDGs 3 and 13), play an increasing role in this trend, teaching communities how protecting the environment can improve their health.
These trends show how the world of health and self-care is changing, driven by new ideas, technology, and what people value most. From improving how we care for ourselves with technology to focusing on relationships and making healthcare more eco-friendly, these trends highlight exciting opportunities for the future.
We’d love to hear your thoughts—do you agree, or do you see things differently? Let’s discuss how these trends might shape your business or industry. If you’d like personalized research or insights on trends that matter most to you, feel free to get in touch. Together, we can explore what’s next in health and well-being.
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2025 health & self-care trends
Human Enhancement: Technology enhances human health, changing the aspirations related to cognitive, emotional and physical performance.
Relational Wellness: People prioritise emotional intelligence and deeper connections in relationships today.
Back to Human: Value creation in the post-knowledge world through empathy, creativity, and natural intelligence.
Skintegrated Health: Skin care bridges health maintenance and early detection of issues.
Equity Ecosystem: Addressing systemic barriers ensures tailored resources for healthier lives.
Man-tality: Men seek balance between emotional openness and traditional masculinity.
Brain Reign: Brain health advances through technology, nutrition, and proactive wellness.
Influscience & Factfluence: Social proof and science drive evolving health decision-making tension.
Holistique Clinics: Boutique clinics bring proactive, tech-driven health management mainstream.
Clean Care: Healthcare aligns with sustainability to benefit people and the planet.
2024 health & self-care trends (link)
Robots Rising – Practical robots will impact daily life, healthcare, and social interactions.
Trauma anima – Addressing traumas openly transforms mental health and emotional care.
Mood Boost – Focus on enhancing mood through food, environment, and social interactions.
Recovery Reliance – Recovery prioritises rest, balance, and smart healing tools.
(Sub)Conscious Consideration – AI and psychology explore subconscious behaviours and human decision-making.
City Dwellness – Cities innovate for citizen well-being with health-focused urban planning.
Identity Overload – Managing digital and physical personas grows with the Metaverse.
Emotive AI – AI advances to mimic human emotions, reshaping interactions with technology.
Health as a Transaction – Incentives for health outcomes, from rewards to data monetization.
Good Gut – Gut wellness emerges as crucial to overall health, supported by research and innovation.
Finness - Financial wellness is now key to aligning finances with health and happiness.
Personal science - The combination personal data and self-observation for health improvement.
Healthy Homes - Our homes are the greatest investment in our health
Dying well - Dying well is becoming essential, blending humanity, meaning, and celebration.
Appear real - Workwear evolves from formality to authenticity, reflecting individuality and connection.
2023 health & self-care trends (link)
Ele-Mental Health – The growing importance of mental health as a core aspect of holistic health.
Ageless Ageing – Advances in geroscience and the focus on living longer, healthier lives.
Circadian Health – Optimizing sleep and aligning with natural rhythms for better health.
Care Guiders – The rise of health concierges to navigate overwhelming health data and insights.
Planet Health – The link between planetary health and human health.
Transformational Travel – The expansion of medical tourism and wellness-focused travel.
Health Communities – The formation of local and digital communities to support collective health.
CareTuning – Efforts to harmonize multidisciplinary health knowledge and care.
Medical Gyms – The integration of fitness and medical science for preventive health.
Metabolic Mastery – Technological innovations to optimize metabolism and manage chronic conditions.
Sexual Wellness – Increased focus on sexual well-being as part of overall self-care.
Intentional Music – The therapeutic use of music in health care and well-being.
Ambient Health – Health becoming seamlessly integrated into daily life and environments.
Aspiration Moderation – Aspirational living shifts focus from constant improvement to balanced living.
Spiritual Wellness – Renewed interest in spirituality and contemplation to support mental health.
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