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"It's a Healthusiasm World" is a blog and newsletter that is published almost every week, covering topics on health, business, and technology. It inspires more than 5.000 subscribers from the healthcare, consumer, and technology industries to learn about the latest innovations and trends in the Transformation Economy. This economy focuses on providing customers with transformational experiences centred around their most profound needs: health, well-being, and happiness.
Enjoy the inspiration!
-Christophe-
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AI Health Chatbots Are Now the Front Door of Healthcare
A KFF study from March 2026 found that one in three US adults has used an AI chatbot for healthcare advice — not a health app, but a general-purpose AI tool. Christophe Jauquet, author of Healthusiasm, examines what this mainstream behavioural shift means for health organisations, pharmaceutical companies, insurers, and any brand that touches consumer well-being. Drawing on the Copernican Health Revolution framework, this piece maps the move from Dr Google to co-navigated hea
Mar 307 min read
The Algorithm That Quietly Takes Over Your Health
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AI is quietly shifting from answering questions to making decisions. It starts small — bread, groceries, a flight booking — building a detailed portrait of you with every exchange. Then it moves into health: managing your data, selecting your doctors, personalising your treatment, even navigating end-of-life care. The question isn't whether AI will manage your health. It already is. The question is how far you'll let it go.
Mar 246 min read
Health Consumers rewrite every market
Health consumers are the largest, most powerful - yet least understood - group of people. Discover how health, well-being and longevity are growth engines for your business: Take part in the Healthusiasm LAB - Experience Days on the 4-5th of February to gain insights, experiences and co-created ideas. Check it out >> https://events.healthusiasmlab.com/ The largest, least-understood consumer group Health-conscious behaviour already drives a big slice of your revenue Healthy br
Nov 27, 20256 min read
How AI transforms healthcare
Two emerging forces—powered by Artificial Intelligence—are transforming the age-old dynamics of healthcare. This is a fundamental change you want to know about.
May 17, 20255 min read
Millennials shape healthcare
A generational shift is reshaping healthcare systems across Europe and the UK as a new generation is entering the system more frequently: Millennials. Today, this generation is engaging with health services not just out of necessity, but with growing enthusiasm and intention. This article first explores the differences between three primary generational cohorts—Baby Boomers, Generation X, and Millennials— and then explains how the youngest generation of those three is reshapi
May 13, 202510 min read
Virtual AI Doctors
This article explores the types of Virtual AI Doctors and Virtual Health Coaches today.
Apr 5, 20259 min read
Medical Gyms (Exercise as Medicine)
The rise of medical gyms is accelerating as fitness and healthcare converge towards exercise as medicine.
Mar 10, 202512 min read
The health & self-care trends for 2025
Here are 10 dominant health & self-care trends for 2025. Discover what innovations and changes are driving new health-related, behavioural trends.
Nov 24, 202414 min read
Well-being is making us feel unwell.
Why focusing on being well makes us feel unwell and what we can do about it.
Sep 25, 20244 min read
Transformational Healthcare
In the "Transformation Economy," healthcare is catalysts for change, focusing on health, happiness, inclusivity, and sustainability
May 21, 20247 min read
Self-care redefines healthcare
Self-care is becoming increasingly prevalent. This is the most incredible opportunity and threat for healthcare.
May 15, 20247 min read
The health & self-care trends for 2024
Social, psychological, economic and technological changes influence the health & self-care business. This article highlights some of these health, wellness, and self-care trends. It supports the creation of a business strategy that is future-proof.
Feb 14, 202310 min read
Ele-mental Health
We live in a world that arguably goes through an existential crisis. In this harsh reality, mental health is shifting as it takes up a more significant place in our lives.
Dec 14, 202218 min read
Medical Gyms
The future of fitness and healthcare is interlinked and the Medical Gym trend is perhaps the most significant manifestation of that future.
Nov 16, 202210 min read
Transformative Travel
The travel industry is an early innovator in creating value for customers. They were also one of the first to enter the Transformational Economy.
Oct 19, 202210 min read
Tuning of health & self-care
Self-care is taking up a dominant position alongside healthcare as health innovation further infiltrates all industries. In this reality, tuning care will become increasingly vital.
Sep 28, 20226 min read
Caregivers become Careguiders
With the launch of many digital health solutions, the role of the first line in healthcare shifts from caregiving to careguiding in the coming years
May 19, 20226 min read
Finness
Financial wellness is becoming an integral part of be(com)ing healthy & happy. As a result, every company could play a role in this.
Apr 28, 20227 min read
Agelessness Ageing
As technology helps us to grow older, the perception of ageing has radically changed. this impacts every single industry out there.
Apr 6, 20227 min read
It's a Healthusiasm World
This is the introduction to "It's a Healthusiasm World". This post explains the purpose and core idea behind this blog. A Healthusiasm world. Welcome to “A Healthusiasm World”, a newsletter by Christophe Jauquet on how the healthcare and wellness industry boundaries are blurring. 1. Discover how healthcare and consumer companies respond to an essential worldwide aspiration: to be(come) healthy and happy. 2. Learn what's next for customer experience, health marketing and digit
May 5, 20215 min read
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