Zero Hero

When thinking of social events, a beer with friends might come to mind; maybe a diner with wine; or - why not - a cocktail party. These are the happy moments in which we - so called - enjoy life. In the next month, this picture is about to change somewhat in Belgium as about 150.000 people are expected to participate in #tourneéminérale, an initiative that challenges people to go without alcohol for one entire month. It is similar to international campaigns such as Sober October or Dry January.  They all want to motivate people to think about their alcohol consumption. Because we have to admit: alcohol is deeply rooted in our social lives. Surely, the popular “Drinking Man’s diet” from the 60’s that - I’m not kidding you - convinced people to loose weight by drinking lots of alcohol… Those days may seem long gone, yet some numbers still reveal the sad truth about alcohol consumption. Listen to these: The global alcohol consumption has risen 70% in the past 30 years (Lancet, 2019); Of all the adults in the world, 70% even drinks alcohol at least once a week (Gallup, 2019); and it’s no longer a man’s diet indeed, because both men and women consume as much alcohol today (BMJ, 2016). 

Want to read more?

Subscribe to christophejauquet.com to keep reading this exclusive post.

Subscribe Now