The Transformation Economy 2/2

"It's a Healthusiasm World" is a blog and newsletter that is published almost every week, covering topics on health, business, and technology. It inspires more than 5.000 subscribers from the healthcare, consumer, and technology industries to learn about the latest innovations and trends in the Transformation Economy. This economy focuses on providing customers with transformational experiences centred around their most profound needs: health, well-being, and happiness.

Enjoy the inspiration!

-Christophe-

Transformative Travel

The travel industry is an early innovator in creating value for customers. They were also one of the first to enter the Transformational Economy.

Oct 19, 202210 min read

No healthy people on a sick planet

Climate change will be more linked to our personal health for the right causes and the right consequences. Discover why and how to do it.

Sep 14, 20229 min read

Finness

Financial wellness is becoming an integral part of be(com)ing healthy & happy. As a result, every company could play a role in this.

Apr 28, 20227 min read

Aspiration Moderation

We live in an aspirational world. But aspirations are no longer about 'better' and 'more'. Today, being 'ok' is also valuable as a life aspiration. Being ok can be better in itself.

Mar 3, 20225 min read

Healthy Homes

Our homes used to be our biggest investment. Today, our homes are the biggest investment in our health. Read how six specific life aspirations are driving this change.

Jan 19, 20226 min read

World's largest Game vendor goes health

Tencent is a Chinese multinational technology conglomerate holding company. Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology.

Sep 9, 20218 min read

Tobacco giant turns into a health business

Tobacco giant Philip Morris plans to source more than half of its revenue from smokeless products by 2025. But their "beyond nicotine" strategy is even more radical than this. Philippe Morris is actively moving into the health space: In less than 2 months, the company has acquired the Danish company Fertin Pharma, the drug company OtiTopic, and has taken a major stake in Vectura.

Aug 27, 20213 min read

Needs + Expectation + Aspirations = Engagement

(my opinion for the Participatory Medicine organisation. A community on a mission to transform patient care )

May 17, 20213 min read

Netflix became a health business

How Netflix became a health business.

Feb 10, 20213 min read

Zero Hero

When thinking of social events, a beer with friends might come to mind; maybe a diner with wine; or - why not - a cocktail party. These are the happy moments in which we - so called - enjoy life. In the next month, this picture is about to change somewhat in Belgium as about 150.000 people are expected to participate in #tourneéminérale, an initiative that challenges people to go without alcohol for one entire month. It is similar to international campaigns such as Sober Octo

Feb 1, 20204 min read

Nike shoes for every day heroes

Early December 2019, Nike announced the launch of a new pair of sneakers. This is of course not the first this happens. Unless you are a...

Jan 16, 20203 min read

Healthcare as Grocery Shopping

Article as originally published in Nov 2018

Sep 13, 20189 min read

Insurance of the Future

Last Sunday I’ve built the summerhouse in my garden. While I was taking a picture with my phone of my brother-in-law on the roof of my almost-finished creation, I was wondering to what extent he was actually insured. I could have searched in the polis that should be tucked away somewhere in my office. But I did not have the time for it. So I did not know. I couldn’t easily find it. But even if I would have known whether he’s (not) insured, there wasn’t a way to get him easily

Aug 6, 20155 min read