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How to speak to Your Customers’Today In 2015, consumer trend firm TrendWatching, which happens to be one of my all-time favourite companies, put out a statement on its website saying that “self-actualization is the future of consumerism”. Immediately triggered by that assertion, I wanted to get to the bottom of it. Therefore, I decided to do some research. I soon arrived at Maslow's five-tier pyramid, the hierarchy of needs. As you all know, according to this motivational the

How to become a Healthusiasm company? Via my youtube channel you can find a 25-minute monologue in which I delve deeper into why people are, more than ever, occupied with their health, and why they are taking more and more action to impact their own health. But I also prepared a shorter version. And in this brief one, I will recap the four different evolutions that make people (want to) take action to impact their own health. These four evolutions are important for you as a c

. Nobody saw this coming, and yet we were stepping forward with our eyes open. Nobody saw this coming, yet we knew it could happen. Nobody saw this coming,… and suddenly it was here. In recent weeks, people have often talked about how “unusual” this period feels. Because these are, of course, unusual times. What used to be ordinary and everyday seems now a luxury from a safe past. What used to be certainties no longer are today: seeing friends; feeling safe; going where you w