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In my opinion, the travel industry has always been an innovator when it comes to customer value creation. Travel was a service and experience-driven business long before other businesses were. This time around, the travel industry is also one of the early adopters of the importance of customer transformations in their offering. This keynote talks about the why and how of this evolution. It shines an inspiring light on where this trend is evolving next. The talk applies tools and models that can be used to continue to grow and develop in this market. FOR WHOM: For business leaders and marketers who work in or for the travel industry. WHY: Travel is often more than laying next to the pool. It's about feeling transformed when coming back. OUTCOME: The audience will be inspired by how the Healthusiasm trend impacts the travel industry. A ton of global examples will inspire the audience about the urgency, the type and the future present of transformative travel. The tools explained will help the audience get started to improve and innovate around this trend.