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There is likely not one single supermarket that hasn't yet focused on "shopping for health". From Walmart to Best Buy, from Coluryt to Delhaize, all supermarkets have extended their offerings with healthusiasm-inspired products, services, and experiences. This keynote talks about the why and how of this evolution. It shines an inspiring light on where this trend is evolving next. The talk applies tools and models that can be used to continue to grow and develop in this market. FOR WHOM: For business leaders and marketers who are part of the supermarket ecosystem. WHY: Supermarkets will remain one of the most important providers of health & self-care. OUTCOME: The audience will be inspired by how the Healthusiasm trend impacts the competitive landscape for supermarkets. A ton of global examples world will inspire the audience about the urgency, the type and the future of shopping for health. The tools explained will help the audience get started to improve and innovate around this trend.