The future health consumer
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As people are becoming more health-conscious, their buying patterns change. This change is driven by different societal, economical and psychological evolutions. This talk describes the origin of these evolutions and explains how your business can use these to meet the needs, expectations and aspirations of your customers. It also highlights how different Generations go about their health to help you shape a generation-specific consumer strategy. FOR WHOM? For all managers active in consumer business or consumer healthcare, working in either in a B2C or B2B2C setting WHY? Because people consciously consume health & self-care products that transform them, make them healthier and happier. OUTCOME? This talk will inspire about dominant evolutions that drive this evolution. Each of these evolutions is to be part of your future business model, strategy and tactics. This inspirational talks will provide you with the tools to get started tomorrow.