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Consumer goods are all around is. They are likely the most bought products. But how do consumers go about their buying decisions? How important is health & well-being in consumer behaviour? This keynote talks about the why and how of this evolution. It shines an inspiring light on where this trend is evolving next. The talk applies tools and models that can be used to continue to grow and develop in this market. FOR WHOM: For business leaders and marketers who are working with consumer goods WHY: Consumer goods are one of the most impactful "tools" for our health & self-care OUTCOME: The audience will be inspired by how the Healthusiasm trend impacts the competitive landscape for consumer goods. A ton of global examples world will inspire the audience about the urgency, the type and the future of consumer goods. The tools explained will help the audience get started to improve and innovate around this trend.