The Healthusiasm model
The Healthusiasm model helps brands, companies and healthcare organisations to map the different initiatives in a certain market. In other words, it offers a schematic overview of all the actions customers could take in a certain field. In doing this exercise, companies and brands will understand a customer reality that goes beyond the touchpoints of the customer journey. It also pinpoints potential new or future entrants in the market. On top of that, it allows identifying how to grow their own products, services or experiences beyond the boundaries of their market.
e.g. What are the existing solutions or future business innovations in the field of healthy ageing? What particular actions are people taken to age healthily? Where are you currently focusing on, and how can you expand and grow into other markets?