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Investigate the future
Trend-driven marketing
The world is changing at the speed of light. That's why marketing is more data- as well as trend-driven today. Understanding trends turned into a necessity for companies and brands to keep up and engage with customers and patients.
Foresight-based strategy
Opportunities arise exponentially today. That's why it's better to include some foresight and scenario planning into the strategic process today. Foresight turned into a necessity for teams to make strategic decisions with confidence.
External change is the only constant. But ever since Covid turned the world upside down, companies have been thinking about future scenarios more than ever. I'm convinced that this new 'consciousness' will accelerate innovation.
Christophe jauquet
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Use cases

Management
Mitigate the risk and maximise the impact of ongoing or potential changes on your business

Strategy
Include future scenarios in your strategic plan to realise long term ambitions with less uncertainty

Innovation
Innovate around game changers that matter most to seize the right opportunities for growth.
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