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During this keynote, you'll discover how health experiences in care institutions are bound to undergo a radical change. Initiated by empowered, more demanding patients, shocked by the covid crisis, and reinforced by private, commercial organisations, health institutions are forced to rethink their care pathways. This talk will inspire the audience about the threats and opportunities happening in this space. This keynote talks about the why and how of this evolution. It shines an inspiring light on where this trend is evolving next. The talk applies tools and models that can be used to continue to grow and develop in this market. FOR WHOM: For business leaders, hospital managers, and patient experience leads in hospitals WHY: The health experience in hospitals is changing, driven by patients' expectations in other parts of their lives hospitals are at the cusp of radically changing the value they bring. OUTCOME: The audience will be inspired by how the Healthusiasm trend impacts health experiences in hospitals. A ton of global examples will inspire the audience about the urgency, the type and the future present of transformative hospitality. The tools explained will help the audience get started to improve and innovate around this trend.