Defining the value proposition
Define the customer value with the right competitive differentiation
- 3,750 euros€3,750
- to be defined (online/offline)
"How can we generate the most value for customers" This session builds on existing and structured customer insights. The goal is to define a value proposition for a business, a current project, or an innovation. The value mentioned here is the goal that a customer wishes to achieve at a specific time in a particular way. People's needs, expectations, and aspirations will be discussed and incorporated into the exercise to meet this requirement. Only then can the right promise (positioning, product, service or experience) be created. In addition to the ambitions and objectives, it is also essential to identify the possible risks. It is not because a customer wants something in a certain way that a company will be perfectly capable of doing this today. The final value proposition will also take these obstacles into account. Note: If you do not yet have a clear summary of customer needs, expectations and aspirations, it may be advisable to first go through the workshop "Empathise with customers" together. However, it is negotiable to expand this current workshop to include essential elements. Duration: 4 hours Team: extended brand teams Method: customer journey map, design sprint (HMW), and healthusiasm model Via the button below, you can book a moment in my calendar to discuss your particular interest. Let's talk about how I can address your needs with this inspirational session.