Californian wine brand FitVine targets fitness enthusiasts with labels that spell out the calorie, sugar and alcohol content of each bottle, reflecting consumer demand for explicit on-pack nutritional information. Wines come from Napa, California, and are available in popular varieties, such as pinot noir, chardonnay and rosé. According to the brand’s co-founder Mark Warren, the wines’ reduced sugar and alcohol content could alleviate hangovers, helping active consumers tackle morning workouts after a night spent imbibing. The wines have less sugar in an entire bottle than in a glass of the top 10 wine brands in the US. They use the latest technology in cross-flow filtration, triple filtering our wines. This process keeps the wines gluten-free and vegan friendly.
For people who want to enjoy their wine – and feel good about it.
FitVine Wine was born around a table with friends and family looking for alternatives to other wines that fit our lifestyles. From there, it grew as they found more and more people were looking for wines that were a better fit for their lifestyle, whatever that fit might be.