When the big boys join the game

Apple Fitness+: A new engaging and personalised fitness experience comes to life with Apple Watch.

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Apple unveiled Fitness+, the first fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualise right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalised workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.

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It's often a very clear sign when some of the largest, most successful companies are taking a clear step in a certain direction. If the likes of Apple, who are destined to disrupt the extended health market, make this type of a radical move towards home work outs... it will indeed radically change the spectrum other companies will be operating in.

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Can you be this type of game changer for your customers, if you start something from your own strengths? Or is your ambition to take what's left by others?



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#workout #home #exercise #apple #fitness


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Christophe Jauquet© 2020