A virtual world for haemophilia patients

In partnership with the Entrepreneurial Game Studio at Drexel University, the National Hemophilia Foundation, and members of the haemophilia community, Pfizer Hemophilia has developed HEMOCRAFT in 2017. It's an educational tool that teaches kids the importance of staying prepared and sticking to their treatment plan.

While this was an early test, today we live in a world where the door is even more open to its virtual version. Just look at how amusement park De Efteling has recreated the entire park down to the smallest detail in Minecraft. Look at how kids worldwide have held their official (!!) graduation in Minecraft because the lockdown didn't allow it in the real world. Or watch Bump Galaxy bring the whole world together to meditate, have in-depth conversations or receive psychotherapy. We are at the beginning of this virtual world's possibilities, which little by little will make the decentralisation of healthcare even virtual.



Minecraft is a game that lets you explore and create a world of your own. In this virtual world, you search for items and then combine them to “craft” new ones. In HEMOCRAFT, your treatment team will teach you where to find things you’ll use to craft your infusion kits. Then, you’ll be able to self-infuse and track your factor supply to stay prepared throughout your quest.

In addition to building and creating, you can go on adventures in Minecraft. In HEMOCRAFT, you’ll go on a quest to slay the Ender Dragon that has been threatening a small village. You’ll need to be brave—and stay prepared—to do it!

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