Maintaining what we need the most

There is an increased demand for snacks and confections with functional benefits that range from metabolic health support to candies that double as one's daily vitamins.

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Japanese snacks company, Lotte introduced a functional chewing gum product that will do more than just freshen your breath. The product boasts ginkgo biloba extract as a key ingredient, that is added to the product for its memory-enhancing properties. Ginkgo biloba extract has been used in traditional Chinese medicine for thousands of years and now, modern science is finding that it may play a part in reducing the risk for dementia and Alzheimer's.

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The 'Memory Maintaining Type' chewing gum is available in both pellet and stick varieties, offering a helpful way for busy consumers to boost their brains on the go. It may not be a medical breakthrough in neuroscience, but if you’re a regular gum chewer anyway, it couldn’t hurt to give a potential little boost to your memory. But what's more to this is that is actually shows the need for these types of products. Surely, when science advances in this field, we can expect tons of similar products, likely more science-baked than this one.

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What existing near-by objects can be altered to meet the rising life aspirations of your customers?


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#memory #brain #gum #food #functionalfood

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Christophe Jauquet© 2020