Turning a product into a healthy experience

Smoothie King dates back to 1973, when the first Smoothie with a purpose was born. Already then they've mixed various nutrients and proteins with real fruit for custom blends to improve their health. In the next 45 years, the company grew into 1000 locations worldwide. In 2019, Smoothie King started focusing on the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. Broadening their offering, the recent addition is a smoothie that boosts your metabolism.

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Smoothie King also Daily Burn to bring you workouts in a convenient and streamable platform to help start your New Year's Resolutions. Each week they post a new, exclusive workout to get you up and moving. At the same time, their Healthy Rewards program is designed to be an integral part of your health and fitness journey. Whether it’s getting your Smoothie on-the-go with mobile ordering or sharing inspiring content to keep you motivated. @smoothieking

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Smoothies are considered to be a healthy product. Now Smoothie King turns it into a health experience. What is needed to turn your product into a health experience?



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