Time and speed as a variable

Life speeds up. And we incorporate gadgets that help us keep up. But life is slowing down for the elderly. So they need gadgets that keep up with their pace to make life convenient for them.

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Familia is a collection of smart objects that aim to restore dignity to seniors by making them feel less dependent and more confident. These are specifically created to appear like everyday objects with minimal aesthetics and simple UI to make sure it isn’t another thing they have to learn to operate. As people grow old they often tend to hide things that make them feel “old”. Each object of the Familia line offers subtle functionalities that respond to challenges faced by the elderly ranging from memory loss and health issues to vision damage and isolation.

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This clock is a clock. But is also features a reminder cuckoo bird that will pop out to deliver the medication to increase adherence. Medicines are not happy reminders and a small detail like the cuckoo bird adds playfulness that resonates with all ages. That is important. Because younger and older generations don’t use the same tools of communication. That's why this design bridges that gap. Inclusivity is key and all of these can be used by children and young adults as well which helps to reduce stigmas around the challenges faced by the older generation: it is not a weakness if everyone uses this.

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“ Because of technology, life speeds up.
But how do you help people for whom life actually slows down? “

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#healthmarketing #healthstrategy #health #healthcare #healthy

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