Going into surgery can be stressful enough for well-informed adults, but spare a thought for children on their way to the operating theatre. As a way to make such journeys a little more enjoyable, Rolls-Royce has constructed a pint-sized vehicle that lets kids drive themselves to the OR in luxury. The car was built to cruise the corridors of St. Richard's Hospital Pediatric Day Surgery Unit, which is reflected in the vehicle's name: the Rolls-Royce SRH. The hospital is located in the home town of Roll-Royce Motor Cars Limited, Chichester, West Sussex, and features "traffic signs" along the halls that drivers are presumably expected to obey.
Seating just the driver, the Rolls-Royce SRH is powered by a 24-volt gel battery driving an electric motor that propels the car to a top speed of 10 mph (16 km/h). However, parents wanting their child to maintain a "statelier" speed can limit it to 4 mph (6.4 km/h).
The car was produced by The Roll's-Royce Bespoke Manufacturing team, who spent over 400 hours of their own time putting it together, making use of 3D printing and hand-crafting techniques for various components, such as the Spirit of Ecstasy hood ornament and bespoke paddle controls. Other features include two-tone steering wheel, seats and self-righting wheel centres that are coloured to match the vehicle's St James Red coachline. This hand-applied coachline contrasts with the two-tone Andalusian White and Salamanca Blue paint scheme.
The Healthusiasm take >> When providing customer experiences, we often forget that we need to focus on more than just the needs and expectations at the touchpoints. We often forget that taking people's life aspirations into account is also important to achieve the best experience. However, we do not forget that for children. We know that children want to have fun in life. The experiences we create for children take their aspirations into account more often. Why don't we take aspirations into account for adults?