The life aspiration to boost your brain

According to the latest research from Mintel, the primary health benefits associated with the use of vitamins, minerals, and supplements are to add to missing dietary nutrients (49 percent), protect against illnesses later in life (36 percent) and help improve physical appearances (27 percent).

Life stage plays an important role in influencing the type of health benefits consumers are looking for from VMS, highlights Mintel research. For example, Thai consumers aged 35-44 report the highest levels of interest in bone health (82 percent), while consumers aged 45+ are looking for mental/brain support (67 percent).

Via Futurelaboratory and Mintel

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