The difference in focus
Implementing digital solutions is often the goal in itself. Obviously, we all know that digitals solutions are only a mean. However, in a healthcare setting I often see digital solutions being implemented to serve the system and processes. While it actually should be serving the patients first. I believe healthcare can actually learn a lot from consumer businesses in their effort to focus on patient experience.
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#pharmamarketing#patientcentricity#pharmaceutical#pharma#patientexperience .
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