Last year, @Viessmann invited its employees, installers and partners, to walk, run or cycle as many kilometers as they can over two weeks as part of the company’s global ‘ViMove for Climate’ campaign. As part of the success during these first two weeks, Viessman decided to open up the initiative as well as to families and friends of their employees and installers. People from over 32 different countries were involved and 150.000 trees were planted. With this initiative, Viessman not only contributed to the reforestation, it also made people move to participate.
How would you connect personal health with environmental benefits, two of the main life aspirations of people?