Small, impactful statements

Lincoln, the luxury vehicle division of American automobile manufacturer Ford, collaborates with Calm to help you relax and find sanctuary, wherever you go. Owners can now enjoy a complimentary one-year membership to Calm*, valued at $69.99, to help drivers with daily meditations for better sleep, lower stress and less anxiety.

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Delivering sanctuary is at the core of @Lincoln DNA. Through warm and personally crafted approach to design, they aim to make your experiences effortless and your journey rejuvenating. Offering @Calm is simply a continuation of our ongoing commitment to well-being.

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In fact, Lincoln says its commitment to wellness have never been stronger, because travel can be stressful. Studies have shown that mindfulness has positive benefits before you get behind the wheel: It has been associated with positive behaviors such as improving focus and staying calm, along with decreased engagement in problematic driving behaviors (phone usage, aggression, stress).


This is not about the 69,99 $ gift Lincoln is offering. This is a statement about the car experience they are providing.


What is the smallest gift that makes an impactful statement about your business?

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#stress #mentalhealth #relax #meditation #mindfulness

#marketingstrategy #customerexperience #customer #customerengagement #customercentricity

#business #businessstrategy #purpose #mission #keynotespeaker

#car #ford #trends #healthtrend #qualityoflife

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