Same same but different

The Halo Band lacks a display but it really differentiates itself from other wearables with two new features, called Body and Tone. The former uses your smartphone camera to capture a 3D scan of your body and then calculate your body fat, and the latter uses a microphone on the Halo Band to listen to the tone of your voice and report back on your emotional state throughout the day.

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Amazon argues that body fat percentage is a more reliable indicator of health than either weight or body mass index. Amazon also claims that smart scales that try to measure body fat using bioelectrical impedance are not as accurate as its scan. Amazon says it did an internal study to back up those claims and may begin submitting papers to peer-reviewed medical journals in the future. via @verge


Slowly but steady "the wrist" is being taken. It's hard to enter the market. Unless you do something different. How can you add value in a market that seemingly seems to be crowded with companies with little differentiation?


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Christophe Jauquet© 2020