Optimising an already favourite product

a two-time Finnish Barista Champion, ranked 9th best in the world in 2015, co-founded Sudden Coffee (YC W17) which makes “instant coffee you’ll actually want to drink”, as NYTimes put it. Alas, over the past few years caffeine started giving us nasty side effects many people are familiar with: anxiety, jitters, and crashes. Decaf wasn’t the answer: most of the time we wanted some caffeine, but not the side effects.

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They discovered L-theanine and other adaptogens - natural plant extracts and functional mushrooms - that support the body’s ability to deal with stress. Adaptogens turned out to be a game-changer in balancing the caffeine and reducing the side effects.


How can you optimise a product that is already a fan-favourite?


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#qualityoflife #lifestyle #coffee

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