Making popular channels relevant

According to the World Health Organisation, by 2030, people with Alzheimer’s disease in Mexico will have doubled. Early detection is the only way to control the disease and improve the quality of life of patients. But in the country, more than 90% of senior citizens have never had tests to diagnose Alzheimer’s.

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However, patients with Alzheimer’s diseaise experience speech disorders during the initial stages. Comparing the voice temperature, the duration of the breaks and the intensity of the speech between the normal patient and a patient with Alzheimer’s, it is possible to diagnose any stage of the disease.

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Another interesting fact is that 98% of older adults in Mexico listen to the radio, and even interact with their favorite shows. So, it is possible to give people a check-up, while they call to request a song. Asking listeners to recite the first stanza of one of the most popular songs in Mexico, it allows to study their voice patterns and compare them to the voice patters of Alzheimer’s patients. Listeners who were found to have some type of risk were contacted to approach the Alzheimer’s foundation for neuropsychological confirmation exams. via @leoburnett

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How can you make popular channels, tools, places, or moments, actually relevant for a good cause?

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#patients #patientengagement #patientcentricity #patientexperience #patient

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#pharmamarketing #pharmaceutical #pharma #Alzheimer #mexico

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#healthmarketing #healthstrategy #health #healthcare #healthy

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#wellbeing #selfcare #wellness #healthusiasm #personalcare

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#keynotespeaker #speakerslife #thoughtleader #inspirational #qualityoflife

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#trends #trendwatching #trendspotting #healthtrend #cuturalshift

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