Updated: Feb 2
Meet hum: The smart electric toothbrushes that guide you, time you, and remind you - helping you get into the rhythm of better brushing for cleaner smiles. Launched by Colgate to reinforce the importance of healthy routines, it now teams up with Mindfulness platform. @Headspace - @colgate - @colgate.be
Headspace will host Mindful Moments sessions within the hum by Colgate app, with the content encouraging better brushing rhythms and opportunities to connect with their current mental state. In this way, the partnerships motivates users to utilise the time spent on daily rituals, like brushing teeth or going for a walk, to pause and reflect on their overall wellbeing.
“ More people want to be in the moment. Help them with this. Or at least… Stop distracting them. “
The hum by Colgate app also incentivises consumers by allowing them to collect Smile Points in-app each time they brush their teeth or complete an activity. Collecting 200 of these points grants users access to a 60-day free trial of Headspace. ‘By incorporating mindfulness into your daily brushing routine, you are able to care for your mind at the same time you care for your smile,’ explains Lindsay Shaffer, senior director of partnerships at Headspace.