Functional fragrance

ADIDAS UNLSH(Unleash) is a feminine fragrance inspired by women who regularly train. It is part of a "functional fragrance" collection line called @ADIDAS CULTURE OF SPORTS. It brings fragrance notes that reflect the awakening of the senses, as well as the strengthening of the body and mind, and of the form.

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The ADIDAS CULTURE OF SPORTS collection was launched last year and includes four fragrant creations: ADIDAS UNLSH For Her, ADIDAS UPLFT For Her, ADIDAS CHRG For Him and ADIDAS STRK For Him

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If products are becoming functional and marketing is becoming transformational. Then maybe scent marketing should do the same.

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