Face mask for the post-pandemic world

Creative and tech innovator will.i.am has partnered with Honeywell to debut XUPERMASK ( / so͞opərmask), the game-changing, high-concept face technology designed to help you meet face mask guidelines without compromising style, launched on April 8, 2021, bringing modern tech into the modern world. In less than 9 minutes the product was sold out.


A partnership between will.i.am and pioneering manufacturing and technology leader Honeywell, the new joint venture offers one-of-a-kind innovative smart mask for the mid- and post-pandemic world via wearable technology, created ergonomically to fit and enhanced with multiple functions for the modern lifestyle.


XUPERMASK is constructed out of innovative materials, including silicone face seal and secured by an elastic strap for comfort and high performance. Easily adjustable to a variety of face shapes, the powerful accessory has the durability to be worn up to 365 days a year anywhere in the world. Multifaceted, XUPERMASK features dual 3-speed fans and HEPA filters for enhanced breathability. Alongside its integrated features, XUPERMASK boasts active noise cancelling audio and microphone capabilities, Bluetooth® 5.0 connectivity, LED day glow lights, a magnetic earbud docking system and more. Powered by a 7-hour battery, the XUPERMASK is unlike any other wearable tech product on the market. XUPERMASK arrives in two ergonomic sizes each including a XUPERKIT containing a carrying case, 3 month supply of HEPA filters, multi-size ear tips, USB-C charging cable, and a fabric mask.


“We created XUPERMASK to change the game of our new normal. In this new age of style and security, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle. Alongside Honeywell, we’ve engineered a state-of-the-art Smart Mask to provide function with style.” – will.i.am


will.i.am is a creative innovator, tech investor and entrepreneur who has been recognized by seven Grammy Awards, an Emmy Award, a Clio Award, the World Economic Forum Crystal Award and an Honorary Fellow, Institution of Engineering and Technology.

He serves on the World Economic Forum's Fourth Industrial Revolution Advisory Committee and the organization's Global Al Council. He has also previously engaged as a strategic board advisor to Atom Bank, the UK's first mobile bank, and is a co-founder of AMUSE, a mobile record label.

As an innovation consultant, will.i.am previously served as Director of Creative Innovation at Intel®, and created EKOCYCLE™, a sustainable fashion brand in partnership with The Coca-Cola Company. He is also a founding partner in Beats Electronics, the creator of Beats by Dre™ headphones.


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Healthusiasm >> This innovation clearly shows several Healthusiasm trends that will directly impact health and happiness in the coming years: The focus on a POST-pandemic face mask shows how the pandemic is not yet over, and actually not quite so soon is going to be over. Suppose we still want to continue doing the things we love to do (and we are), such as being stylish, listening to music, and buying new trendy gadgets. In that case, this can also happen in post-pandemic reality. Besides, it is striking that a celebrity once again supports and helps with brands and innovations that revolve around health. Stars also realize that health appeals to everyone.


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