By you or for them. Think about it.

Corporate wellness programmes are made with all the good intentions in the world. Yet the don’t often generate the desired results. .

According to me that is often because they are made with a strict ROI in mind that calculates the minimum amount of employees that need to be enrolled. This damages the creation, the launch, the roll out as well as the success of these programmes. Your employees will not embrace it as if it would be made for them. .

Companies that invest in corporate wellness should do so because they believe in it, as much as they believe in teambuilding or talent development. Only then, the right program can be created, launched, rolled out and implemented. Only then, your employees will feel as if it is made for them. Only then, they will embrace and welcome it. .




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