Be a lifesaver

Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would they stop there, if they can also save lives? Here comes: "Volvo Lifesaver": Volvo cars equipped with an AED, connected to the national emergency call system in the Netherlands.

Look beyond the customer touchpoints with your products, instead look at how product is a touchpoint with certain situations

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