A reason to drink something

The unique beverage was developed through a product pitch competition that took place among PepsiCo employees. The company’s Chairman and CEO Ramon Laguarta was at the front of “The Next Big Idea” competition, which led to DriftWell's creation in less than a year.

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DriftWell is considered a “functional water,” which is a growing category in the beverage industry. It contains magnesium at 10% of the recommended daily value for a person in addition to 200 milligrams of L-theanine. Both ingredients are thought to provide relaxing and de-stressing effects that can potentially aid sleep, according to some limited medical studies.

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DriftWell is flavored with blackberry and lavender and will be packaged in a 7.5-ounce can. PepsiCo says the flavoring is intended to be “subtle” and “soothing,” much like a spa water. It will not be carbonated or contain sugar or calories.


As people are more than ever focused on impacting their own health, how can you make your product or service more functional?

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Christophe Jauquet© 2020