People are more conscious of their health today than ever before. This offers great opportunities for both consumer brands and healthcare companies. Unlock these opportunities by integrating the right health and self-care trends into your business strategy.
Incorporate holistic health management into your innovation strategy
for this health-conscious world
Integrate health and well-being into your business strategy
Expand your business beyond the traditional healthcare thinking
For the past 20 years, I have worked as an expert in health marketing & strategy for pharmaceutical and consumer companies. But never have I seen that many health and self-care trends, that offer companies and brands the opportunity to engage with their customers in a more valuable way.
Understand the relevant health behaviours related to your business or domain, and identify meaningful strategic opportunities.
Map new business ideas or innovations, and discover new competitor strategies or potential future partnerships
Analyse new market dynamics and unlock organic growth opportunities beyond your current market potential.